by Yolanda E Kruger
Change is never easy. It doesn’t matter whether it is in our lives, our relationships or our workplace. It requires a willingness to change, a compelling reason to change, a compelling vision as to what change would be like and even then it takes discipline to stay the course. If change is enforced upon us, rather than us being in control and willingly taking an informed decision it is all the more difficult.
Summary: If your customer interview questions focus too narrowly on a problem that must be solved, you run the risk of missing information that could be critical to a successful outcome. In this week’s column, Naomi Karten says playing detective improves your ability to gather information. To improve the odds of success, it’s important to ask questions from multiple perspectives—and to pay attention not only to the customers’ response, but to how they say it as well.
