Summary: If your customer interview questions focus too narrowly on a problem that must be solved, you run the risk of missing information that could be critical to a successful outcome. In this week’s column, Naomi Karten says playing detective improves your ability to gather information. To improve the odds of success, it’s important to ask questions from multiple perspectives—and to pay attention not only to the customers’ response, but to how they say it as well.
by Marta Stohn
The popularity of dental veneers has risen astronomically in recent years. More people have begun to harness the power of this procedure and have subsequently been able to garner beautiful smiles. The number of dental practices offering this procedure has also skyrocketed to answer the growing demand. Veneers have been made extremely accessible thanks to the financing options offered by many practices. In chase of a celebrity smile, many people have run into questions regarding this procedure. These questions will be touched on below.
