Summary: If your customer interview questions focus too narrowly on a problem that must be solved, you run the risk of missing information that could be critical to a successful outcome. In this week’s column, Naomi Karten says playing detective improves your ability to gather information. To improve the odds of success, it’s important to ask questions from multiple perspectives—and to pay attention not only to the customers’ response, but to how they say it as well.
by Ethan Beh
In my daily life I can see many people seeking to gain self confidence. Unfortunately by observing them, I feel that most will not achieve what they want. It doesn’t matter how much effort they put in, what books they read, what strategy they use, or which expert they learned it from.
This is because a lot of people have a misconception about gaining self confidence. To them, it’s you either have confidence or you don’t. They keep seeking for it with the expectation that one day they will finally ‘get’ that unstoppable confidence.
