Monday, March 30th, 2009
by Terry Stanfield
Paid search is a great way to get web traffic to your site from the major search engines. It also can drain your marketing budget in very quickly if not done properly. Someone is going to profit from your paid search campaign. Is it going to be the search engines or or us? Search engines make their money from clicks on our ads. The more clicks on our ads the more money they get. The real goal should be “more conversions with less clicks and lower cost”.
Here are some strategies that should help.
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Tags: clie, content network, conversions, doing research, google, major search engines, marketing budget, match, phrase, rule of thumb, search accounts, search campaign, search engine marketing, search phrases, search term, search terms, single word, stanfield, web traffic, word phrases
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